Case Study
Market Problem
Flourish, a women's health and wellness brand, faced the challenge of engaging women aged 45-55 in the UK and Ireland in a conversation about menopause, a taboo topic.
Solution
Osaka Labs developed a strategic marketing campaign using Facebook, Instagram, YouTube, and other platforms, reaching over 2.4 million people. They combined educational resources with personal stories to normalize discussions about menopause, using social media to break the stigma and create awareness.
Results
The campaign successfully engaged the target demographic, generating over 16 million impressions and a positive direct return on ad spend from launch. Flourish established itself as a thought leader in women's health, effectively changing the conversation around menopause and empowering women in this age group.