Modernising a household name for the digital age requires something...loud. Assisted by weekly social performance analytics, Osaka Labs developed and created a hero ad that blew away expectation. Incorporating a new animated mascot with a distinctive modern aesthetic that captured Millennial attention, we gathered over 500k individual plays across Youtube and over 6million across Facebook/Instagram, with the new mascot’s appearance alone garnering 1.3 billion uses as a custom usable image online. It was out with the old, in with the new...