How do you revitalise a brand and future-proof a lesser-known name at the same time? You create a Revolution. 'The Wellbeing Revolution' combined Pedigree and Perfect Fit using incentives and strategic digital marketing that overhauled both brands' societal awareness. With an emphasis on customer experience, fitness was put top of mind allowing for a stronger brand/consumer relationship. Garnering over 41k Competition entries, 39% FP Data Growth &17% Market Penetration, it's fair to say the revolution wasn't televised...it was online.