Launching a new brand and gaining attention shouldn’t be difficult - that’s why it’s always important to advertise with intent. Across 2020 Osaka Labs took over ‘THIS’s socials and elevated their status to the top of the meat-alternative market, reporting CPFs and location-targeting in order to engage cities across the UK from a newly-verified account and drive traffic towards social media. And it paid off. With a launch campaign that saw over 5 million impressions and 30k Link Clicks, this follow-through allowed THIS to thrive in an ever-expanding market.