Shandy Shack, A low alcohol brand taking on the established players via the Osaka Labs Connected Commerce approach
INTRODUCING ED, FOUNDER
Solution
Osaka Labs assisted in two key areas. Firstly, they optimized the brand's retail media presence by enhancing existing campaigns for immediate improvements. Secondly, they provided a comprehensive understanding of the retail media space, advising on various advertising placements for different objectives, such as awareness and sales-focused campaigns.
Market Problem
As a challenger brand in the retail industry, the main challenge was understanding the retail media landscape and optimizing online grocery platforms to stay ahead of competition.
Results
The collaboration with Osaka Labs led to a better performance of advertising campaigns and a clearer understanding of the retail media landscape. The team's expertise, clear communication, flexibility, and agility were highlighted as key factors in navigating the evolving retail media market. The brand recommends Osaka Labs for their ability to adapt and thrive in dynamic market conditions.