Case Study
Market Problem
Fortnum and Mason, a prestigious London department store, faced stagnant online sales amidst fierce competition. With the critical holiday season approaching, there was an urgent need to boost online sales while preserving the store's image of quality, tradition, and luxury.
Solution
Osaka Labs implemented a comprehensive social media strategy for Facebook and Instagram. This strategy involved a full-funnel approach, combining brand building with conversion tactics and providing real-time data analysis. Tailor-made content and strategic calls to action were developed, targeting customer groups based on their affinity with Fortnum and Mason's brand.
Results
The campaign led to a significant increase in sales, with a £7 million rise over two years during the Christmas period. Approximately 40% of these direct sales were attributed to the social media campaigns led by Osaka Labs. This success fostered an ongoing partnership between Fortnum and Mason and Osaka Labs, and even contributed to the store's global expansion into Asia and North America.